Information or content is key to the success of a website, however often it’s importance is overlooked in web strategy reviews, as greater emphasis is placed on design aspects of the site. A comprehensive and cohesive approach to effective information management online is essential to ensure the presentation of a unified message that is relevant to your target audience.
WTG are specialists in effective information management strategies, with a key focus on the following areas:
Editorial Content Strategy:
- Site Inventory (classification of existing content)
- Content Workshop (identify potential new categories of content)
- Content Test Audit (process for testing and approving content prior to publication)
- Content Editorial (user tasks, tone of voice, brand adherence, editorial integrity)
CMS Process:
- Site Audit (structure, methodology and technology)
- Content Inventory (effective migration strategy)
- Content Audit (assessing the scale of the content)
- Content Modelling (maximise re-use, reduce redundancy and inconsistency, improve content quality)