Case Studies

JCPenney

WTG provide hosting and professional services for American retailer JCPenney and their ‘JCPToday’ live notification tool. The tool was developed by Skinkers, a WTG partner, and instantly alerts customers to new clothing ranges and special offers via a personalised message on their desktop. We have worked closely with Skinkers to ensure the infrastructure consistently delivers the user experience JCPenney customers expect.

Managing Director of WTG, Volker Schulze, said: “We are really pleased to be able to support Skinkers and JCPenney on this exciting project. Skinkers’ ground-breaking technology guarantees the right people get the right messages at the right time, thereby enabling tailored communications and closing the feedback loop - a genuine first.”

JCPenney Press Release